Misleading advertising and minimum quality standards
نویسندگان
چکیده
منابع مشابه
Advertising Standards and Online Advertising
The technological transformation and automation of digital content delivery has revolutionized the advertising industry. Increased reliance on automation has also led to requirements for standardization of advertising formats. This paper examines how the memorability of banner advertising changed with the introduction of new standards regularizing the size of display advertising. Using data fro...
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The literature so far has analyzed the effects of Minimum Quality Standards in oligopoly, using models of pure vertical differentiation, with only two firms, and perfect information. We analyze products that are differentiated horizontally and vertically, with imperfect consumers information, and more than two firms. We show that a MQS changes the consumers’ perception of produced qualities. Th...
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The technological transformation and automation of digital content delivery has revolutionized the media industry. Increased reliance on automation has also led to requirements for standardization of content-delivery formats. This paper examines how the memorability of banner advertising changed with the introduction of new standards regularizing their format. Using data from randomized field t...
متن کاملMinimum Quality Standards, Industry Self Regulation, and Economic Welfare
We analyze the impact of an endogenous minimum quality standard (MQS) imposed on an industry collectively by producers based upon a profit criterion, a situation common to agricultural industries. A MQS can enhance net welfare in these settings because it may correct for deficient production of high-quality product by the industry in the absence of a MQS. However, we show that any MQS imposed v...
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ژورنال
عنوان ژورنال: Information Economics and Policy
سال: 2014
ISSN: 0167-6245
DOI: 10.1016/j.infoecopol.2014.04.004